Lincoln City Ladies have announced the long-awaited change of name for their club.

Under a lucrative five year club name sponsorship deal with OOH Media Group PLC, the Lady Imps' official club name will now read 'OOH Lincoln Ladies F.C.'

Also included in the sponsorship package will be the Lady Imps' away shirt and chairman Geoff Adams is pleased to be in a position to make the announcement.

"Everyone at the club is delighted with the sponsored change of our club name and the way it has worked out," he said .

"For us it's snappy, catchy, easy to remember and I hope it will create a few new terrace chants at our games.

"This fantastic sponsorship will enable the club to continue to attract and keep the sort of players we hope can gain our club promotion to the top flight of women's football, and keep us there, amongst all the other things that are vital to the running of a successful football club.

"I think it's important that I once again stress that this change of name for our club in no way means that we are making any sort of move away from, or severing any present links with, Lincoln City F.C.

"I'm pleased to say that we will carry on playing in their colours, which we use for our home shirt, and we'll continue to be known as the Lady Imps.

"The basic format of the new club name was agreed with Lincoln City, and they understand that we have to raise money in any way we can, and the sponsorship of our club name is an extremely good way of raising much needed revenue."